This video introduces the new Mind Soul and Spirit ident, a French creative community gathered around pictures (mind), music (soul) and video (spirit).

The video is entirely created with Adobe After Effects and the amazing Trapcode Particular 2. I tried to produce something very different from what I usually saw coming out with this plug-in.

 The main idea was to express Life through different levels.

The Mind animation represents Nature as the Source of Life, mother of everything, the intelligence in nature as the beginning of anything around us, the mysterious unknown where all begins and ends.

The Soul animation sounds like two brain hemispheres, and creates a kind of parallel with the cellular division. The left side and the right side are like stereo in music. This floating brain is surrounded by a twin snake (DNA) coming out from the center of the human brain, from the symbolic third eye.This cosmic snake shapes a circle around the brain’s hemispheres, mastering time and human creation. 

The Spirit animation is more abstract, uncatchable, with a kind of unstable shape, like thoughts always moving and changing in our heads. It’s hard to describe how it works how to define it. Is it true or just electric impulses in our brain, the total sum of our knowledge or something else that links us all on another level, or is it our true identity beyond our present life?

Finally the Spirit merges with Mind and Soul, but this impact sounds more like a positive explosion, like a regenerative event, giving birth to the mind soul and spirit packshot with three logos: the scarab (mind), the phoenix (soul) and the dragon (spirit).

Three strong symbols of eternity or constant rebirth stating in many cultures around the Globe.

Music : Somepling
Sound : GuiZ

Kanye West – POWER par emipubfrance

 Music videos have long been a favourite playground for directors, editors, colourists and other artists seeking to spread their creative wings. The form provides an opportunity to experiment with visual and narrative styles not possible in commercials, television or feature films. A recent case in point is Power, a new music video from Kanye West and director Marco Brambilla. Featuring amazing visual effects work and colour grading via Baselight from New York’s Nice Shoes, the video recently debuted in the U.S. after an episode of the television series Jersey Shore.

To say that Power differs from the average hip hop video is a gross understatement. In fact, West insists it’s not a video at all, preferring to call it a “painting.” Inspired by Michelangelo’s Sistine Ceiling, the piece presents a neoclassical tableau with West surrounded phalanxes of ornate columns and women with wings and flowing robes. There are no cuts, rather the camera executes a continuous pullback from a close up of West into a panorama.